Here’s What It Means for You. By Amy Chiang Remember when keeping your tourism business visible online simply meant a ranking on page one of Google? That required keeping your website up to date and your OTA listing reasonably current. That’s no longer enough —...
Settlement, Risk and Onboarding (Part 4 of 4) By Amy Chiang With conversion patterns in place, you need payments and trusted infrastructure that works for small and medium-sized businesses while lowering risk for your organization. For too long, most destination DMOs...
From Stories to Converted Leads (Without Becoming an OTA) (Part 3 of 4) By Amy Chiang Parts 1 and 2 of this series explained why DMOs must pair inspiration with on-site conversion and how an exchange layer keeps value local. This article moves into implementation: the...
How DMOs Can Deliver Prosperity (Part 2 of 4) By Amy Chiang In Part 1 of this series, we made the case for change. Now let’s make it concrete. A modern DMO website should orchestrate one coherent journey that turns curiosity and inspiration into commitment — inside...
Unlocking the DMO’s True Role in Their Local Visitor Economy (Part 1 of 4) By Amy Chiang For too long, destination marketing has been measured by traffic, page views, and outbound referrals. In a digital-first world, a DMO that stops at inspiration and hands visitors...
By: Adriana Chimaras and Chantel Ropp, Tourism Exchange USA Travel planning has undergone a major shift—experiences now drive destination choices rather than being an afterthought. Research shows that 98% of travelers consider experiences to be very or extremely...
