You don’t need a huge budget to improve GEO. Most gains come from making your site clear, structured, and proof-rich — especially on the pages that matter most. Tip 1: Fix the “Core Truth” on Your Top Pages Start with your home page, your top three...
GEO will change the way traffic arrives at your website — and what that traffic expects when it lands. For tourism operators, the biggest shift is that visitors will increasingly arrive already informed, and they’ll be looking for one of two things: confirmation or a...
SEO vs. GEO By Amy Chiang As shared in our three-part blog series on AI, you don’t need to be an expert in AI — but you do need to understand what it means for your business and how to respond effectively. In this series of three posts, we’ll introduce you to an...
Here’s What It Means for You. By Amy Chiang Remember when keeping your tourism business visible online simply meant a ranking on page one of Google? That required keeping your website up to date and your OTA listing reasonably current. That’s no longer enough —...
Settlement, Risk and Onboarding (Part 4 of 4) By Amy Chiang With conversion patterns in place, you need payments and trusted infrastructure that works for small and medium-sized businesses while lowering risk for your organization. For too long, most destination DMOs...
From Stories to Converted Leads (Without Becoming an OTA) (Part 3 of 4) By Amy Chiang Parts 1 and 2 of this series explained why DMOs must pair inspiration with on-site conversion and how an exchange layer keeps value local. This article moves into implementation: the...
