Running a small tourism business in uncertain economic and geopolitical times is not easy. We made it through COVID-19, the ripple effects of global trade tensions, inflation, and a prolonged period of high interest rates. Then, just when a light appeared at the end...
In tourism, the “last mile” from looking to booking is where money is either made or lost. AI is starting to quietly speed up, smooth out, and personalize this part of the journey. From the perspective of a small tourism business like yours, what’s changing — and how...
This month we are going to spend some time on two perspectives on a subject that should be your top priority: your guests. We’ll explain in detail how and why you should consider ‘who is my most valuable traveling customer?’ and the way in which they...
You don’t need a huge budget to improve GEO. Most gains come from making your site clear, structured, and proof-rich — especially on the pages that matter most. Tip 1: Fix the “Core Truth” on Your Top Pages Start with your home page, your top three...
GEO will change the way traffic arrives at your website — and what that traffic expects when it lands. For tourism operators, the biggest shift is that visitors will increasingly arrive already informed, and they’ll be looking for one of two things: confirmation or a...
SEO vs. GEO By Amy Chiang As shared in our three-part blog series on AI, you don’t need to be an expert in AI — but you do need to understand what it means for your business and how to respond effectively. In this series of three posts, we’ll introduce you to an...
