From Stories to Converted Leads (Without Becoming an OTA) (Part 3 of 4) By Amy Chiang Parts 1 and 2 of this series explained why DMOs must pair inspiration with on-site conversion and how an exchange layer keeps value local. This article moves into implementation: the...
How DMOs Can Deliver Prosperity (Part 2 of 4) By Amy Chiang In Part 1 of this series, we made the case for change. Now let’s make it concrete. A modern DMO website should orchestrate one coherent journey that turns curiosity and inspiration into commitment — inside...
Unlocking the DMO’s True Role in Their Local Visitor Economy (Part 1 of 4) By Amy Chiang For too long, destination marketing has been measured by traffic, page views, and outbound referrals. In a digital-first world, a DMO that stops at inspiration and hands visitors...
By: Adriana Chimaras and Chantel Ropp, Tourism Exchange USA Travel planning has undergone a major shift—experiences now drive destination choices rather than being an afterthought. Research shows that 98% of travelers consider experiences to be very or extremely...
TXLoad is an online booking and inventory management tool that enables tourism suppliers to effectively manage their business and product information within the Tourism Exchange USA (TXUSA) platform. There are no subscriptions or upfront costs to use TXLoad, and...
Over a year after its inception, Tourism Exchange USA is now in various stages of program launch and rollout with 18 different state tourism offices across the country. Each shares the same goal: to increase visibility and bookings for US tourism businesses in the...
