By: Adriana Chimaras and Chantel Ropp, Tourism Exchange USA
Travel planning has undergone a major shift—experiences now drive destination choices rather than being an afterthought. Research shows that 98% of travelers consider experiences to be very or extremely important when deciding where to go. As this trend reshapes the travel industry, destinations and tourism businesses must evolve to meet travelers’ expectations. Businesses that embrace digital connectivity and integrate with platforms like Tourism Exchange USA can expand their visibility, attract more travelers, and directly influence destination decisions.
This white paper explores:
- The rise of experience-first travel and its impact on the tourism economy
- The growing demand for digital booking and seamless online access to experiences
- How destinations and experience providers can leverage digital platforms for visibility and revenue growth
- The role of Tourism Exchange USA in helping businesses thrive in the experience-driven market