NEWS & UPDATES
All of TXUSA’s latest product updates, industry news, press releases, and case studies.

How Tourism Businesses Should Deal with Credit Card Transaction Costs
You have probably seen recent media coverage and industry debate about the application of credit card surcharges to consumer purchases. This is an issue we have written about previously and frequently discuss with TXUSA clients. The question we hear most from...

Beyond Sightseeing: How Tourism Businesses Can Excel by Offering Transformative Experiences
In the last couple of decades, there has been a significant shift in what tourists want from their travel. Gone are the days when highly organized groups arrived to tick off a list of famous landmarks on generic guided tours. Today's traveler β particularly in the US...

How to Navigate Economic Uncertainty and Political Change as a Small Tourism Business
Running a small tourism business in uncertain economic and geopolitical times is not easy. We made it through COVID-19, the ripple effects of global trade tensions, inflation, and a prolonged period of high interest rates. Then, just when a light appeared at the end...

Add AI to Your Marketing Tools (Without Losing Your Personality)
π€”I should do more marketingβ¦ but who has the time?”
Sound familiar? This is exactly where AI earns its keep β not as a magic wand, but as a force multiplier for the time and budget you already have.
Here’s how to use it without sounding like a robot:
π§ Brainstorm in minutes, not days β ask AI for 3 months of content ideas tailored to your business. Turn one story into many β a single guest review becomes a Facebook post, an Instagram caption, and a newsletter snippet. βοΈ Sharpen your copy, keep your voice β use AI as an editor, not a ghostwriter. Stay safe & authentic β always fact-check, never paste in customer data, and measure what matters.
Your personality is your brand. AI just helps you show up more consistently, communicate more clearly, and free up time for what really matters β the guest experience.
Read the full article to put AI to work for you. π
