NEWS & UPDATES

All of TXUSA’s latest product updates, industry news, press releases, and case studies.

AI Has Changed How Travelers Search.

AI Has Changed How Travelers Search.

Here's What It Means for You. By Amy Chiang Remember when keeping your tourism business visible online simply meant a ranking on page one of Google? That required keeping your website up to date and your OTA listing reasonably current. That’s no longer enough —...

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How DMOs Can Manage Conversion

How DMOs Can Manage Conversion

From Stories to Converted Leads (Without Becoming an OTA) (Part 3 of 4) By Amy Chiang Parts 1 and 2 of this series explained why DMOs must pair inspiration with on-site conversion and how an exchange layer keeps value local. This article moves into implementation: the...

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