NEWS & UPDATES
All of TXUSA’s latest product updates, industry news, press releases, and case studies.
How DMOs Can Manage Conversion
From Stories to Converted Leads (Without Becoming an OTA) (Part 3 of 4) By Amy Chiang Parts 1 and 2 of this series explained why DMOs must pair inspiration with on-site conversion and how an exchange layer keeps value local. This article moves into implementation: the...
From Inspiration to Lead Conversion
How DMOs Can Deliver Prosperity (Part 2 of 4) By Amy Chiang In Part 1 of this series, we made the case for change. Now let’s make it concrete. A modern DMO website should orchestrate one coherent journey that turns curiosity and inspiration into commitment — inside...
Beyond Links and Clicks
Unlocking the DMO’s True Role in Their Local Visitor Economy (Part 1 of 4) By Amy Chiang For too long, destination marketing has been measured by traffic, page views, and outbound referrals. In a digital-first world, a DMO that stops at inspiration and hands visitors...
Quarterly Update: Q2 2025
Tourism Exchange USA continued to build momentum in Q2 2025 with meaningful progress across key focus areas. From new booking system integrations and supplier activations to National Travel Trade Portal enhancements and increased buyer engagement, the quarter brought measurable progress. We also deepened destination partnerships and participated in key industry events, all supporting our mission to Make the USA Bookable. Read on to explore what’s new and what’s ahead.