NEWS & UPDATES
All of TXUSA’s latest product updates, industry news, press releases, and case studies.
Beyond Links and Clicks
Unlocking the DMO’s True Role in Their Local Visitor Economy (Part 1 of 4) By Amy Chiang For too long, destination marketing has been measured by traffic, page views, and outbound referrals. In a digital-first world, a DMO that stops at inspiration and hands visitors...
Quarterly Update: Q2 2025
Tourism Exchange USA continued to build momentum in Q2 2025 with meaningful progress across key focus areas. From new booking system integrations and supplier activations to National Travel Trade Portal enhancements and increased buyer engagement, the quarter brought measurable progress. We also deepened destination partnerships and participated in key industry events, all supporting our mission to Make the USA Bookable. Read on to explore what’s new and what’s ahead.
Quarterly Update: Q1 2025
The first quarter of 2025 is already off to an exciting start! With successful roadshows, a growing supplier base, and new buyer engagement on the National Travel Trade Portal, the Tourism Exchange USA team has been actively expanding our impact across the industry. From California to Brazil to New Zealand, we’re seeing increased adoption and enthusiasm for the Exchange. Read on to learn about our latest milestones, upcoming opportunities, and how it all contributes to our mission of Making the USA Bookable.
WHITE PAPER: The Importance of Digital Integration in Today’s Experience Economy
This white paper delves deeper into the shift to experience-first travel, explores the effects of this change on the travel economy and presents a model that maximizes digital visibility for destinations and local tourism businesses, enabling them to benefit from this change to the industry.