Travel and tourism would not typically be the first industry that comes to mind when you think of leading technology, digital marketing, and data security innovation. But in fact, technology has massively reshaped our industry — and continues to do so. And it is not...
In the last couple of decades, there has been a significant shift in what tourists want from their travel. Gone are the days when highly organized groups arrived to tick off a list of famous landmarks on generic guided tours. Today’s traveler — particularly in...
We speak with a lot of small tourism business owners about the importance of marketing. Most sheepishly admit they “should do more marketing” — but in today’s world, who has the time? This is where AI shines: not as a magic wand, but as a force multiplier for the time...
