Whether we like it or not, our tourism industry is at the leading edge of the digital age. No tourism business can operate at optimal effectiveness or efficiency today without embracing e-commerce, online distribution, and digital marketing. The essential fuel and...
In the last article we explained how to best manage credit card transaction costs. Interestingly, we received a lot of feedback and questions about the suggestion to rethink the way tourism businesses approach pricing their products. You should not compete on price...
In the last blog we explored an essential insight for anyone running a small to mid-sized accommodation or activity business in the US: understanding your most valued ‘primary’ customer. Just as important as knowing your customer is, is a deep...
