How Tourism USA, Powered by Brand USA, Is Leveling the Playing Field for Travel and Tourism

Tourism Exchange USA featured in Skift, December 2023

Tourism Exchange USA, powered by Brand USA, was featured in a Skift article in December 2023.

“With the majority of global travel bookings occurring online, Brand USA and Tourism Exchange USA have joined forces to help introduce international travelers to historically underrepresented destinations, accommodations, activities, and experiences in the United States.”

– Brand USA

In 2023, Tourism Exchange USA officially partnered with the nation’s destination marketing organization, Brand USA, to deliver a shared ambitious goal: growing the economic impact of inbound international tourism to more cities and states across the USA. By the end of the year, their partnership was featured in an article on Skift, a prominent travel industry news site and market research company. 

The piece highlights how, by closing the digital gap between tourism businesses, communities, and global sellers, TXUSA is helping bring more international and domestic travelers beyond gateway cities to lesser-known destinations, accommodations, and attractions in the United States.