Create New Industry Value by Integrating Booking on Destination Websites
Tourism Exchange USA helps DMOs increase the visibility of local businesses and drive incremental revenue by integrating bookable accommodations and experiences into owned channels like destination websites, newsletters, Visitor Information Centers, and more. Maximize the impact of your marketing efforts to generate measurable growth for your community.
Why Enable Booking
on Your Destination Website?
By integrating bookable experiences into your owned channels, you create an opportunity for current and prospective travelers to book local businesses quickly and easily. This seamless connection drives transactions, strengthens your role as a key industry partner, and provides valuable first-party data from bookings. Here’s how enabling booking benefits your destination:
Increase Visibility for Local Businesses
Help small businesses—especially those in underserved or rural areas—connect with engaged travelers, boosting awareness and dispersing visitors to see more of the destination.
Generate New Revenue
Add bookable products to your website or visitor center, converting existing traffic into bookings and creating new income streams for your organization.
Leverage Your Existing Marketing
Integrate bookable products into your existing content, such as itineraries, newsletters, destination guides, and Visitor Information Centers to monetize traffic and offer a seamless, one-stop-shop for your visitors.
Expand Opportunities for Local Businesses
Businesses that join the Exchange not only appear on your website but can also gain access to additional distribution channels, increasing visibility and revenue beyond what a standalone website can offer.
How The Exchange Creates Value for DMOs
Hassle-Free Integration
Tourism Exchange USA handles all technical details—like PCI compliance, data management, and supplier opt-ins—so you can focus on growing your destination’s impact.
Access to First-Party Data
Unlike other integrations, the Exchange gives DMOs access to valuable insights into visitor behavior, which can be used to optimize marketing strategies.
One Platform for Everything
Don’t worry about managing multiple affiliate integrations anymore. The Exchange combines accommodations, activities, and experiences into one easy-to-manage platform, making it simple for DMOs and their partners to drive results and generate unique transaction data.
Creative Marketing for Your Partners
DMOs can unlock creative opportunities to support local businesses:
● Monetize Website Traffic: Embed transactional calls to action in your content to convert inspiration into direct bookings.
● Promote Hidden Gems: Highlight small businesses and rural attractions by promoting bookable products in campaigns that help move visitors to lesser-known experiences in your destination.
● Gain Actionable Insights: Collect first-party data from transactions to identify booking preferences and trends that can serve to refine marketing strategies.
Simple, Affordable Distribution
Many local businesses rely on costly third-party platforms to reach travelers—often paying high commissions to OTAs. With Tourism Exchange USA’s easy-to-integrate booking features, DMOs can provide a low-cost or even no-cost alternative, helping partners connect with qualified travelers while keeping more revenue in their pockets. By offering a direct booking option, you create real value for your industry partners and strengthen your destination’s role in supporting local businesses.
Get Started Today
Becoming a distributor is simple. Fill out the Get Connected Form or contact your Tourism Exchange USA DMO Success Manager to learn how you can start integrating the Exchange into your website. Let Tourism Exchange USA help you create more value for your destination while enhancing your partners’ success.
