Either way is free for distributors, and gives you access to product from suppliers who opt-in to your channel. The biggest differences come down to how you want to integrate and present product from the Exchange to your customers or internal team(s). 

Using the API will allow you to pull in product content, inventory and availability to showcase alongside existing products and your own user interface. However, that effort will require more development resources to complete the build. 

Using the white-label booking pages is relatively quick and easy, but ultimately limits some of your flexibility with how product is displayed. There is CSS customization available to Exchange-generated booking pages, which allows you to align with your brand standards, but the interface and transaction flow cannot be heavily customized. 

For smaller distributors or new distributors who are integrating bookable product for the first time, the white-label pages give you an easy way to handle transactions without having to worry about PCI compliance. 

Ultimately, whichever path you choose, your access to product will be dictated by the suppliers who opt-in based on your channels terms and conditions, commission rate, and so on. 

It’s a data connection that shares product content, rates and inventory from connected suppliers with connected distributors. It allows distributors to use a variety of methods to call data, confirm bookings and complete transactions quickly and efficiently.