Unlocking the potential of the tourism sector

Tourism Exchange USA (TXUSA) is a transformative B2B digital platform, connecting the entire tourism ecosystem and working in partnership with VisitBritain, VisitEngland, Visit Wales and Tourism Northern Ireland. Our platform takes all types of tourism products to new audiences via a diverse and expanding network of distribution channels. And it acts as a central exchange for tourism businesses to manage ‘live’ availability and prices, reach new customers and drive sales, while also enabling distributors and destinations the opportunity to tap into an exciting range of tourism products


The journey so far

Since our launch in 2022 we’ve rapidly grown the number of users of the platform, across all parts of the sector.

For example, we’re working with over 85 regional and local destinations (or DMOs) – helping honeypots and hidden gems alike to attract new audiences, extend visitor stays and expand their bookable inventory. And with many major ticketing and PMS systems already integrated – and more in the pipeline – we are the leading marketplace to bring attractions, accommodations, events and experiences. The success of our ongoing mission to make Britain and Northern Ireland bookable is tribute to our team, our platform, our partners and the amazing tourism sector here in the UK.

Where next?

Ultimately, TXUSA exists to unlock the potential of the tourism sector, by bringing the complex and fragmented landscape together.

The platform’s connectivity has the power to help the industry move forward as a collective, facilitating ideas and knowledge-share among online communities genuinely invested in driving trade, collaboration and innovation. With this in mind, we’re bringing a number of new features, ideas and initiatives to market. Join us in creating a more connected, digitally enabled supplier base, that’s better equipped for future growth. With everyone (and for everyone) who represents the richness of everything our home nations have to offer.


How it works

We enable suppliers to manage live availability, pricing and bookings across multiple distributors, in our one-stop exchange.